Email Marketing and its uses

What is EMAIL Marketing?

Email marketing is promoting your business through emails. Email marketing is the act of sending a commercial message, typically to a group of people, using an email feature.

Email marketing continues to be one of the simplest and most effective methods of marketing your business online.

There are two types of marketing emails and they are engagement emails and transactional. Simply put, engagement emails are more about storytelling, while transactional emails are directly related to making and closing sales.

Email Marketing Is Crucial To Your Business. Learn Why!

  • Email drives conversions
  • The email has a larger reach and an easy to get started.
  • Low costs
  • It can increase traffic to your website
  • Email marketing is easy to track and measure
  • You can increase brand awareness through email marketing
  • Additional traffic
  • Saves time

 

Email Marketing Tools Is Bound To Make An Impact In “If you don’t have a solid email marketing strategy, then you hate money”Your Business. A suite of tools that enables a marketer to do all their email marketing end-to-end.
Moreover, it helps you split-test campaigns and measure ROI with clear metrics.
You can even observe in real-time how the campaign is performing with the solution streaming key metrics as they happen.
This allows you to change the campaign at once for a better outcome.

Some Email Marketing tools are:

  • Mail Chimp
  • ConvertKit
  • Target Hero
  • Cake Mail
  • BombBomb
  • Mailjet
  • AWeber
  • Zoho Mail
  • Pinpointe
  • GetResponse
  • HubSpot
  • ConvertKit

Wondering?

How To Make More Email Marketing Services By Doing Less
How To Make Email Marketing Services
How To Improve At Email Marketing Services
How To Get A Fabulous Email Marketing Services On A Tight Budget

Well, we have an answer to all your questions, Let’s find out,

Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc.
It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.

How to do Email Marketing:

  • Build a Targeted Email List
  • Know Your Goals
  • Know Your Audience
  • Use Your Subject Line and
  • Use Technology Wisely
  • Analyze the campaign and see why it hasn’t worked, Try to re-target with some modifications

How To Get A Fabulous Email Marketing Services On A Tight Budget:

There are plenty of marketing tactics you can make use of that, won’t blow your marketing budget

Services                                                                        Monthly Pricing               Number Of Emails            Free Trial                        Rating

Pabbly Email Marketing                                                                $29                            5000                                Yes                               4.9/5.0
MailGet                                                                                              $29                            5000                                Yes                               4.8/5.0
SendinBlue                                                                                       $21                             40,000                             Yes                               4.2/5.0
Moosend                                                                                            $10                            5000                                 Yes                               4.4/5.0
MailChimp                                                                                        $999                          50,000                             Yes                               4.5/5.0

 

Businesses today invest thousands of dollars in email marketing, by hiring costly services that display tons of features
(many of which may be useless for you) and assure you the highest ROIs.

But the same level of success can be derived from low-cost email marketing services too, as they also have all the necessary features required for a successful email campaign. Networking is key. After all, it’s one of the fastest, easiest and most effective ways to build meaningful relationships that can help grow your
business.
If you haven’t already, then you need to join face-to-face networking groups in your community like your local Chamber of Commerce.
You have lots of things to invest your time and money in when you start a new store, from your theme and extensions to necessary fees like shipping and packaging.
You probably recognize the importance of marketing but aren’t sure how to do it without blowing your limited budget out of the water.

Luckily, the increased availability of free or inexpensive tools and resources have made it easier than ever for store owners to do online marketing without
impacting the budget they’ve already set for the rest of their store’s needs.
To get started with your cost-effective marketing plan, the first thing you should do is consider what your most immediate need or goal is
.Look for marketing methods that will help you directly achieve this goal
If you haven’t done any marketing before, you’ll probably need to do a little research to learn what methods are available for you to use.
There are often quite a few ways that you can increase traffic to your store, boost spending, and so on, but not all of them will be viable or cost-effective.

“If you don’t have a solid email marketing strategy, then you hate money”

The features in an email marketing application can create opportunities to find new leads and convert them into customers. There are a lot of options when choosing one of these platforms so it helps to assess their functions to find the best fit for your needs.

Want More Money? Get Email Marketing Services from Virtualsure

A Better Email Marketing Services
Less cost
Turn Your Email Marketing Services Into A High Performing Machine
The A – Z Of Email Marketing Services

Social Media Services by virtualsure

Social Media

What is Social Media

Social Media Services by virtualsure

Social Media is a platform where today all happening are taking place. From Branding to Customer engagement so if you don’t have a social media account you are slow movers in this fast world. Human nature by default has been programmed to be socially active to a certain extent. Some people are more active, while others are less so!

However, people have always been looking for ways to connect and network with each other. And, in this age of digitization, people have found ways to be socially active on the internet, which is possible with the advent of the numerous social networking platforms and apps.

Now, even relationships begin, grow and end on social media. People no longer need a personal handshake or face-to-face meeting.

Top Social Media Sites :
Facebook
Instagram
Whatsapp
Twitter
Snapchat
Pinterest
LinkedIn
Telegram
Reddit
Youtube
and even more
Our 2017 social report showed 40% of internet users were most likely to use social networks to keep in touch with what their friends were doing, making this the top reason for social media use on a global scale.

But according to our latest statistics, internet users are now almost as likely to visit social platforms to keep in touch with friends as they are to stay informed on current news or events.
Why do we use Social Media?
Basically, there is not a single reason it depends upon the user to user. But some of them can be :
Filling up spare time
To keep ourselves updated about the happenings
To share our views on Social cause
To share Photos and Videos with others
Business purposes such as Branding, Marketing, Advertising, etc
To find funny and entertaining and engaging content
and much more reason could be there

Most B2C companies have been successfully utilizing social networking platforms to grow their businesses for a long time. Given the popularity of online social networking, there’s a huge scope for B2B companies to leverage social networks too.
B2B companies need to use social networking platforms to understand their potential customers. This can help them target the right people at the right time. However, each social media platform is very different and serves different purposes. So you need to understand the best B2B social networks individually in order to grow and expand your business.
In fact, only 53% of small businesses say they actively use social media. The rest? They claim they don’t have the bandwidth, resources, time, money or energy.
. As a small business, running the day to day can leave you feeling stretched thin.
Add to that the overwhelm of marketing your business and you have the makings of a meltdown.
In fact, only 53% of small businesses say they actively use social media. The rest? They claim they don’t have the bandwidth, resources, time, money or energy.

And I get it. As a small business, running the day to day can leave you feeling stretched thin.
Add to that the overwhelm of marketing your business and you have the makings of a meltdown.
Find someone who can help create graphics that match that essence. Create captivating and professional visuals that represent you and your business.

There are so many people who can help you with this process — and you’ll be able to find someone regardless of what your budget is and that is we do In the social media world, relationships are everything.
Whether you’re on LinkedIn building your professional network or responding to your tweets — it’s important to set aside some time to connect with like-minded professionals
Social Media Advantages for Business:
Social media posts drive targeted traffic.
Using social media for business boosts your site’s SEO.
An active social media presence builds relationships with your audience
Social media ads allow targeting and retargeting.

Search Engine Optimization(SEO)

Search Engine Optimization(SEO)

What is Search Engine Optimization (SEO)

Search Engine Optimization(SEO)
SEO also is known as Search Engine Optimization is a process or a technique to optimize your website content to rank at the top of Search engines when the user searches for a keyword, search engine show indexed data in descending order considering many things like DA, PA, Quality Backlinks especially Do-follow links.
Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
One key step in relevancy is to make sure that a website includes content that matches the terms searchers would use to find the site.
Popularity, on the other hand, is measured by how many other websites, social pages, and hosted articles link into the site.
If the site has relevant keywords that are properly placed and it has many other sites that link into it then the site will earn higher placement in search results.

What are DA and PA

 

DA stands for ‘Domain Authority’ and PA stands for ‘Page Authority’
Generally, your website DA should be 30+ and PA should be 40+, then only your website becomes appealing in eyes of search engines in the right way having the authority to rank you from others.
Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines.
Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines.
How to check my website DA and PA
That’s simple, just go to Google search and enter ‘check DA PA’.There will be numerous list of website to check it now, click on any website and then enter your website domain
example: “www.xyz.com” and hit enter and here it is
List of some websites to check your DA and PA(.com)
⦁ seoreviewtools
⦁ smallseotools
⦁ bulkdachecker
⦁ websiteseochecker

Why SEO(Search Engine Optimization) is needed

It is generally seen that when anyone goes to buy any product or services, he first google it to find the relevant product and services selling the company in the market, which makes it easy to select the best one from several options. A user mostly clicks on the first or second websites that will convert him to a potential buyer. So to rank on top of SERP(Search Engine Result Programme) he needs to do SEO of his business appealing the buyer to click on his link and to convert him to sell his product and services. Firstly websites need to develop Authority by creating high-quality do-follow backlinks that serve as a vote for that business to recommend a search engine as a valid result for that keyword. Generally, he will be required to do SEO(on-page optimization and off-page optimization) and track his results by Analytics
SEO types/Types of SEO(Search Engine Optimization)
There are two types of SEO:
⦁ ON-PAGE SEO
⦁ OFF-PAGE SEO

ON-PAGE SEO Optimization

On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
On-page optimization is the first and foremost step in SEO. It refers to optimizing website and content for a targeted keyword. The key techniques for the same include proper keywords and headings, ensuring content quality and paying attention to several other technical factors. On-page optimization not only increases the complete readability of your website (by the search engines) but also provides a better rank in the search engines
Download Plugin “Yoast SEO” and install it in your WordPress website and activate it
a) Keywords in the title tag. -Use keywords in your title tag
b) Keyword in meta description tag-Use keywords in your meta tag/description tag
c) Keyword in H1 tag–Use keywords in your H1 tag
d) Using keywords in the pages description–Use keywords in your description while defining your page content
e) Image Optimization- Optimize your Image tag, use ALT tag for describing your images to google
f) The length of the content-Work on length of your page or blog (use 750-800 words for the blog at least)
g) Duplicate content-Never use Duplicate or copied content on your website, if Google finds you guilty in this he may demote your blog or website for copying the content
h) Keywords in URL-Optimize your URL to look genuine. never leave URL uncustomized as www.xyz.com/john32?14lkjhhjgjhtff
i) The sitemap-use sitemap for your website to help Google crawl all your website properly
j) Robot tag- Always add robot.txt file to your website to let Google know which page is to be indexed and which not

OFF-PAGE SEO Optimization

Offpage SEO is what you have to optimize out from your website for your higher SERP. Off-page SEO, also known as off-site SEO, describes optimization techniques that can improve your ranking in search engine results pages (SERPs). These techniques, however, happen outside of your site and involve attracting links from other websites, shares on social media, and mentions across the web.
It consists of the following techniques:
⦁ Listing your business on local citation websites such as Sulekha, Justdial, Google my business, etc
⦁ Creating Do-follow backlinks with high referring Domains
⦁ Social Presence i.e make your promotion on Social media platforms such as Facebook, LinkedIn, etc
⦁ Posting your Advertisement on Classified websites such as olx etc

Online reputation management(ORM)

Online reputation management(ORM)

 

Online reputation management is managing your reputation online i.e on the Internet. In today’s world, a physical store isn’t much enough you need to take your reputation online and manage it wisely.

No matter what is the size of your business your customers are talking about your product. They are tweeting about your product and propagating your terms of service, so no business can skip management his online reputation.

Online reputation involves 3 steps :

1.    Monitoring: It is the process of monitoring your reputation online and in this phase every company needs to develop a listening habit. They need to monitor their reputation online on different platforms. Anyone cannot be present several places in one time, therefore there are various tools to assist the users in this monitoring purposes they serve different characteristics such as :

1. To know about your competition in the market

2. To know what your customers are liking in your product

3. To understand what sort of improvements you need to make in your products.

2)Prevention: It is the process of preventing your bad reputation in the market and for this you can follow these simple steps

a) Write blogs, Google love blogs, and fresh content so this may help your business to rank better and prevent bad reputation

b) Search for pages of your domain if available on various platforms such as on Namechk, you can check if your domain username is available on various platforms such as on Facebook, Instagram, Twitter, etc.

c) Turn on the Auto-Responders, when a customer is complaining you about any product so it should make sure that he gets the reply early so that he may know that a company knows its fault and is working on it.

 

3) Cleaning: It is the process of cleaning the damages done to your brand. In the case of this, we need to hire several business experts to manage our online reputation. In case of irrelevant comments, you can flag that comment and google may remove that irrelevant comment. Several business experts say trust is a perishable asset and it is hard to gain, making people respect your work is more important than online reputation management.

 

 

· Two out of three people see the Internet as the most reliable source of information about a person or a business 

· 70% of hiring managers have rejected a candidate because of something they found online (Cross-Tab)

· When looking for a local business, 97% of people read online reviews 

· Over 80% of reputation damage comes from a mismatch between the buzz and the reality 

Your online reputation is the confluence of every piece of information about you online. This information comes together to form an opinion on a person’s mind about you or your brand, whether positive or negative. The easier it is to find the information, the more of an impact it will have on your reputation. 

 

What is web analytics

 Web Analytics

Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages.

Analytics platforms measure activity and behavior on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not.

Businesses use web analytics platforms to measure and benchmark site performance and to look at key performance indicators that drive their business, such as purchase conversion rate.

  • Web analytics is necessary which every business should undertake because along with social presence analytics are important to analyze, are they generating desired revenue what all strategies they need to take by observing their customer buying behavior. Google Analytics is 

the ‘standard’ website analytics tool, free and widely used

  • Piwik – an open-source solution similar in functionality to Google and a popular alternative, allowing companies full ownership and control of their data
  • Adobe analytics- It is a highly customizable analytics platform (Adobe bought analytics leader Omniture in 2009)

·        

· Why do we need web analytics?

· As the name implies, web analytics analysis. … Knowing how to interpret analytical data can provide you with a much better understanding of both your users and your website. Getting to know how your visitors use your site and what they want from it is crucial to developing a successful online strategy

 

Why web analytics is important?

 

· Get to know your visitors well and observing their buying behavior

· It helps in SEO.

· Know your best content and work accordingly

· They help us to build strategies for future business.

 

Some of the tools of web analytics are :

· Woopra

· Crazy egg

· Chartbeat

· User testing

· Clicky

 

What is Google Analytics?

 

Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic.

Even though “web analytics” sounds like a very small area of your digital presence, the implications of Google Analytics are huge.

This is because, for most companies, your website serves as a hub for all of your digital traffic. If you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey

 

 

Digital marketing agency

Web Development and Management

Web Development and Management

web development by Virtualsure

Web development is also known as website development.

Web development broadly refers to the tasks associated with developing websites for hosting via intranet or internet. The web development process includes web design, web content development, client-side/server-side scripting, and network security configuration, among other tasks.

Web development itself and how it is done has changed greatly over the years, but one thing has remained the same: web development is about creating applications that run in a web browser.

It’s difficult to understand what web development is if you don’t have at least a general idea of how the web works.

Some things have changed over the years, but the basic functionality of the web and its underlying technologies have mostly remained the same.

Web development is the first step to your online presence. If you have your physical store but not a Virtual one then you may lose some of your potential customers, once there was a time when the physical store was enough but nowadays your customers are online and it is the best way to engage them web development simply means you are ready to take more business.

 

Who is a web developer?

A web developer is a programmer who creates programs and applications for the World Wide Web. A web developer knows how to build a website from the bottom up: they can create custom code to accommodate your unique needs, developing everything from the site layout to features and functions on the webpage.

 

 Web Design: In simpler words, it is the process of gathering ideas and artistically arranging and executing them by certain principles for a detailed purpose. It is the parallel process of creation to present the content on electronic web pages.

 Web Content: Web content is one of the main reasons that individuals come to your webpage. It is the textual-visual content that runs as a part of user experience on the website. It includes Images, Sounds, Videos, and Animations as well.

Now with web development, a company also needs to hire an online strategist to manage their online day to day business.

 Expand the usefulness With Custom Packages

Readymade Ecommerce platform builders, for example, GroceryNcart, shopieeshop, and so on accompany extra highlights that you can execute as additional items.

The advantage of these highlights is that you can modify your web-based business site according to your prerequisite. This is by a long shot the speediest and most effortless approach to make a hearty readymade suit all your business needs. Transforming your fantasy web-based business startup into reality doesn’t get less difficult than this.

You can add more highlights to your store site whenever you need it. You can customize your store easily.

The readymade adaptations accompany all the fundamental highlights preinstalled in the bundle. Be that as it may, if your specialty or business objectives require more highlights, you can include the same at a reasonable cost.

from site design to social media and everything in between, managing your web presence is integral in today’s market. There are several reasons why you need a strong online presence it reinforces your brand, boosts your marketing efforts, and most importantly, helps you connect with your customers.

 

 

 

Virtualsure services

What is Digital Marketing and why Digital Marketing

What is Marketing?

Marketing is a process of displaying and advertising a company’s product in the best possible manner.

Marketing is of two types;

Physical Marketing

Virtual Marketing(Digital Marketing)

About Virtualsure

Digital Marketing

Digital Marketing is a marketing technique that involves the usage of digital media such as the Internet and wireless medium for Awareness, Consideration, Purchase, and Loyalty of a product and company.

It involves:

Mobile marketing
Email marketing
Affiliate marketing
Pay per click transaction
Social media marketing
Search engine optimization
Google ad-words
Content marketing

Online Reputation Management

Website marketing
Digital Marketing is preferred by its ability to target mass people in a personalized manner

Mobile marketing: It is a process of marketing through mobile via MMS, SMS, emails, social media, etc.
Email Marketing: It is an activity of sending mails or commercial messages to many people via emails.

Affiliate Marketing: Running of an advertisement on any other platform to enhance sales.
Pay Per click transactions: In this advertiser pays every time his ads are being clicked.
Social Media Marketing: It involves the sharing of advertisements over social platforms to gain more customers.
Search Engine Optimization: It is a process of optimizing your website according to the keyword to rank our website at the top, this process is referred to as Organic results.
Google Ad-words: It is a method in which we pay google some amount to rank our websites at the top, it is referred to as Inorganic results.
Content Marketing: Providing content to users in the form of videos, text, images, etc. to make them aware or interested in the product.
Website Marketing: It is a process of using the Internet to market your business. It includes a search engine, emails, blogging, etc.
For example, Adidas company need to sell their shoes and they want to marketize their product digitally for this company need to hire a digital marketer who can optimize their website according to the keyword searched by the user for this SEO is required. They can go for affiliate marketing as well, they can run there ads on social networking websites and can gather traffic from there also.

Advantages and Disadvantages of Digital Marketing

Advantages:

The targeted audience can be reached
Cost-effective
Online Sales
Internet marketing results can be measured
Disadvantages:

Campaigns are very easy to copy
Illiterate people cannot be reached
Difference between Traditional and Digital marketing

Traditional-It was quite expensive
Digital- It is cheaper as compared to traditional.
Traditional- It involves usage of newspaper, televisions, etc
Digital – It involves Digital medium such as the internet and wireless technology.
Traditional- It was one way only
Digital- It is two-way buyer can share, respond and act to it
Traditional – The reach was nationwide only
Digital -The reach here is Global or International
Traditional -Bigger brands can afford Global reach only
Digital – Reaching global is common.

Traffic Acquisition Channels
Search Engine
Display Advertising
Social Media
Affiliate marketing
Email marketing

Ques} How can you represent your website at the top when searching for a keyword by a user?
Ans} You can represent your website at the top in two ways:
a) Search engine optimization: By optimizing your website according to the keyword, you can rate your website at the top on search engine by using ‘Keyword Planner Tool’. It is an ‘organic way’ in which we are not required to pay any amount.
b)Google Ad-words: If we cannot optimize our website, then by google ad-words we can rank our website at the top by paying some amount to Google. It is ‘inorganic way’ in which we have to pay some amount to Google

Seo Virtualsure

Why Digital Marketing?

What Digital exactly means?

Being into Digital nowadays means having a foothold in Industry. India is moving Digital so why don’t your business should be?

We are here to help you out and expand your business by propagating your business concepts on the Internet.

Going digital means that you fully understand how your audience uses technology to access what they need, at the right time. It means showing the right thing just in time, rather than just in case

What Digital Agencies Do?

A digital enterprise is an organization that uses technology as a competitive advantage in its internal and external operations. As more business processes, products and business models are transformed by digitized information, the term will continue to evolve. Digital teams are responsible for developing, testing, and implementing a strategy to reach and engage target audiences through digital channels like web, mobile, and social. Digital Agency is what corporates need but there is less supply to it. Here we try to do what the corporate sector exactly needs.

Need us?

We are just a click away virtualsure.in

Benefits of DIGITAL MARKETING

Removal of Black Economy
When the transactions are made digitally, they can be easily monitored.
Increase in Revenues.
Customer Orientation is easy.
Marketing is broader in Digital platforms

 

Thanks for reading our blog 

For more info and Digital content visit us virtualsure.in