Search Engine Optimization(SEO)

Search Engine Optimization(SEO)

What is Search Engine Optimization (SEO)

Search Engine Optimization(SEO)
SEO also is known as Search Engine Optimization is a process or a technique to optimize your website content to rank at the top of Search engines when the user searches for a keyword, search engine show indexed data in descending order considering many things like DA, PA, Quality Backlinks especially Do-follow links.
Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
One key step in relevancy is to make sure that a website includes content that matches the terms searchers would use to find the site.
Popularity, on the other hand, is measured by how many other websites, social pages, and hosted articles link into the site.
If the site has relevant keywords that are properly placed and it has many other sites that link into it then the site will earn higher placement in search results.

What are DA and PA

 

DA stands for ‘Domain Authority’ and PA stands for ‘Page Authority’
Generally, your website DA should be 30+ and PA should be 40+, then only your website becomes appealing in eyes of search engines in the right way having the authority to rank you from others.
Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines.
Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines.
How to check my website DA and PA
That’s simple, just go to Google search and enter ‘check DA PA’.There will be numerous list of website to check it now, click on any website and then enter your website domain
example: “www.xyz.com” and hit enter and here it is
List of some websites to check your DA and PA(.com)
⦁ seoreviewtools
⦁ smallseotools
⦁ bulkdachecker
⦁ websiteseochecker

Why SEO(Search Engine Optimization) is needed

It is generally seen that when anyone goes to buy any product or services, he first google it to find the relevant product and services selling the company in the market, which makes it easy to select the best one from several options. A user mostly clicks on the first or second websites that will convert him to a potential buyer. So to rank on top of SERP(Search Engine Result Programme) he needs to do SEO of his business appealing the buyer to click on his link and to convert him to sell his product and services. Firstly websites need to develop Authority by creating high-quality do-follow backlinks that serve as a vote for that business to recommend a search engine as a valid result for that keyword. Generally, he will be required to do SEO(on-page optimization and off-page optimization) and track his results by Analytics
SEO types/Types of SEO(Search Engine Optimization)
There are two types of SEO:
⦁ ON-PAGE SEO
⦁ OFF-PAGE SEO

ON-PAGE SEO Optimization

On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
On-page optimization is the first and foremost step in SEO. It refers to optimizing website and content for a targeted keyword. The key techniques for the same include proper keywords and headings, ensuring content quality and paying attention to several other technical factors. On-page optimization not only increases the complete readability of your website (by the search engines) but also provides a better rank in the search engines
Download Plugin “Yoast SEO” and install it in your WordPress website and activate it
a) Keywords in the title tag. -Use keywords in your title tag
b) Keyword in meta description tag-Use keywords in your meta tag/description tag
c) Keyword in H1 tag–Use keywords in your H1 tag
d) Using keywords in the pages description–Use keywords in your description while defining your page content
e) Image Optimization- Optimize your Image tag, use ALT tag for describing your images to google
f) The length of the content-Work on length of your page or blog (use 750-800 words for the blog at least)
g) Duplicate content-Never use Duplicate or copied content on your website, if Google finds you guilty in this he may demote your blog or website for copying the content
h) Keywords in URL-Optimize your URL to look genuine. never leave URL uncustomized as www.xyz.com/john32?14lkjhhjgjhtff
i) The sitemap-use sitemap for your website to help Google crawl all your website properly
j) Robot tag- Always add robot.txt file to your website to let Google know which page is to be indexed and which not

OFF-PAGE SEO Optimization

Offpage SEO is what you have to optimize out from your website for your higher SERP. Off-page SEO, also known as off-site SEO, describes optimization techniques that can improve your ranking in search engine results pages (SERPs). These techniques, however, happen outside of your site and involve attracting links from other websites, shares on social media, and mentions across the web.
It consists of the following techniques:
⦁ Listing your business on local citation websites such as Sulekha, Justdial, Google my business, etc
⦁ Creating Do-follow backlinks with high referring Domains
⦁ Social Presence i.e make your promotion on Social media platforms such as Facebook, LinkedIn, etc
⦁ Posting your Advertisement on Classified websites such as olx etc

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What is Digital Marketing and why Digital Marketing

What is Marketing?

Marketing is a process of displaying and advertising a company’s product in the best possible manner.

Marketing is of two types;

Physical Marketing

Virtual Marketing(Digital Marketing)

About Virtualsure

Digital Marketing

Digital Marketing is a marketing technique that involves the usage of digital media such as the Internet and wireless medium for Awareness, Consideration, Purchase, and Loyalty of a product and company.

It involves:

Mobile marketing
Email marketing
Affiliate marketing
Pay per click transaction
Social media marketing
Search engine optimization
Google ad-words
Content marketing

Online Reputation Management

Website marketing
Digital Marketing is preferred by its ability to target mass people in a personalized manner

Mobile marketing: It is a process of marketing through mobile via MMS, SMS, emails, social media, etc.
Email Marketing: It is an activity of sending mails or commercial messages to many people via emails.

Affiliate Marketing: Running of an advertisement on any other platform to enhance sales.
Pay Per click transactions: In this advertiser pays every time his ads are being clicked.
Social Media Marketing: It involves the sharing of advertisements over social platforms to gain more customers.
Search Engine Optimization: It is a process of optimizing your website according to the keyword to rank our website at the top, this process is referred to as Organic results.
Google Ad-words: It is a method in which we pay google some amount to rank our websites at the top, it is referred to as Inorganic results.
Content Marketing: Providing content to users in the form of videos, text, images, etc. to make them aware or interested in the product.
Website Marketing: It is a process of using the Internet to market your business. It includes a search engine, emails, blogging, etc.
For example, Adidas company need to sell their shoes and they want to marketize their product digitally for this company need to hire a digital marketer who can optimize their website according to the keyword searched by the user for this SEO is required. They can go for affiliate marketing as well, they can run there ads on social networking websites and can gather traffic from there also.

Advantages and Disadvantages of Digital Marketing

Advantages:

The targeted audience can be reached
Cost-effective
Online Sales
Internet marketing results can be measured
Disadvantages:

Campaigns are very easy to copy
Illiterate people cannot be reached
Difference between Traditional and Digital marketing

Traditional-It was quite expensive
Digital- It is cheaper as compared to traditional.
Traditional- It involves usage of newspaper, televisions, etc
Digital – It involves Digital medium such as the internet and wireless technology.
Traditional- It was one way only
Digital- It is two-way buyer can share, respond and act to it
Traditional – The reach was nationwide only
Digital -The reach here is Global or International
Traditional -Bigger brands can afford Global reach only
Digital – Reaching global is common.

Traffic Acquisition Channels
Search Engine
Display Advertising
Social Media
Affiliate marketing
Email marketing

Ques} How can you represent your website at the top when searching for a keyword by a user?
Ans} You can represent your website at the top in two ways:
a) Search engine optimization: By optimizing your website according to the keyword, you can rate your website at the top on search engine by using ‘Keyword Planner Tool’. It is an ‘organic way’ in which we are not required to pay any amount.
b)Google Ad-words: If we cannot optimize our website, then by google ad-words we can rank our website at the top by paying some amount to Google. It is ‘inorganic way’ in which we have to pay some amount to Google

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Why Digital Marketing?

What Digital exactly means?

Being into Digital nowadays means having a foothold in Industry. India is moving Digital so why don’t your business should be?

We are here to help you out and expand your business by propagating your business concepts on the Internet.

Going digital means that you fully understand how your audience uses technology to access what they need, at the right time. It means showing the right thing just in time, rather than just in case

What Digital Agencies Do?

A digital enterprise is an organization that uses technology as a competitive advantage in its internal and external operations. As more business processes, products and business models are transformed by digitized information, the term will continue to evolve. Digital teams are responsible for developing, testing, and implementing a strategy to reach and engage target audiences through digital channels like web, mobile, and social. Digital Agency is what corporates need but there is less supply to it. Here we try to do what the corporate sector exactly needs.

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We are just a click away virtualsure.in

Benefits of DIGITAL MARKETING

Removal of Black Economy
When the transactions are made digitally, they can be easily monitored.
Increase in Revenues.
Customer Orientation is easy.
Marketing is broader in Digital platforms

 

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