What is SEO?

SEO stands for Search Engine Optimization,it is the process of increasing the visibility of your website. It is the method of bringing your website on top organically. It is often done to increase the traffic on your website through Search engine result program.

Nearly 60% of all traffic on the web starts with a Google search. And if you add together traffic from other popular search engines (like Bing, Yahoo, and YouTube), 70.6% of all traffic originates from a search engine.

In order for web pages to appear in a prominent position in search results, SEO practices attempt to make a website conform to Google’s algorithm. Although Google’s algorithm remains secret, over a decade of practical experience in SEO means that we have a pretty good idea about the most important factors.

There are various techniques of SEO

  • White hat SEO
  • Black hat SEO
  • Grey hat SEO


 On-page SEO factors

On-page SEO factors are all those things you can influence from within your actual website. All manner of technical aspects of your website is important to improve the likelihood of your website ranking well in the search engines. WordPress is actually a pretty SEO-friendly platform. Combined with our Yoast SEO plugin, most technical challenges can be overcome.

The structure of your website, your site speed and the content of your site are all crucial on-page SEO factors. To find out about these all-important on-page ranking factors, have a look through the various categories of our SEO blog.

 Off-page SEO factors

As well as on-page SEO factors, there are off-page SEO factors. These off-page SEO factors are rather more difficult to influence, though. The most important of these off-page factors is the number and quality of links pointing towards your site. The more quality, relevant sites that link to your website, the higher your position in Google will be.

Keep reading: Link building from a holistic SEO perspective »

Another off-page factor is your competition relating to the niche of your particular business. In some niches it is much harder to rank than in others. The competitiveness of your market therefore also has a major influence on your chances of ranking.

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