What is Search Engine Optimization (SEO)
SEO also is known as Search Engine Optimization is a process or a technique to optimize your website content to rank at the top of Search engines when the user searches for a keyword, search engine show indexed data in descending order considering many things like DA, PA, Quality Backlinks especially Do-follow links.
Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
One key step in relevancy is to make sure that a website includes content that matches the terms searchers would use to find the site.
Popularity, on the other hand, is measured by how many other websites, social pages, and hosted articles link into the site.
If the site has relevant keywords that are properly placed and it has many other sites that link into it then the site will earn higher placement in search results.
What are DA and PA
DA stands for ‘Domain Authority’ and PA stands for ‘Page Authority’
Generally, your website DA should be 30+ and PA should be 40+, then only your website becomes appealing in eyes of search engines in the right way having the authority to rank you from others.
Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines.
Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines.
How to check my website DA and PA
That’s simple, just go to Google search and enter ‘check DA PA’.There will be numerous list of website to check it now, click on any website and then enter your website domain
example: “www.xyz.com” and hit enter and here it is
List of some websites to check your DA and PA(.com)
Why SEO(Search Engine Optimization) is needed
It is generally seen that when anyone goes to buy any product or services, he first google it to find the relevant product and services selling the company in the market, which makes it easy to select the best one from several options. A user mostly clicks on the first or second websites that will convert him to a potential buyer. So to rank on top of SERP(Search Engine Result Programme) he needs to do SEO of his business appealing the buyer to click on his link and to convert him to sell his product and services. Firstly websites need to develop Authority by creating high-quality do-follow backlinks that serve as a vote for that business to recommend a search engine as a valid result for that keyword. Generally, he will be required to do SEO(on-page optimization and off-page optimization) and track his results by Analytics
SEO types/Types of SEO(Search Engine Optimization)
There are two types of SEO:
⦁ ON-PAGE SEO
⦁ OFF-PAGE SEO
ON-PAGE SEO Optimization
On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
On-page optimization is the first and foremost step in SEO. It refers to optimizing website and content for a targeted keyword. The key techniques for the same include proper keywords and headings, ensuring content quality and paying attention to several other technical factors. On-page optimization not only increases the complete readability of your website (by the search engines) but also provides a better rank in the search engines
Download Plugin “Yoast SEO” and install it in your WordPress website and activate it
a) Keywords in the title tag. -Use keywords in your title tag
b) Keyword in meta description tag-Use keywords in your meta tag/description tag
c) Keyword in H1 tag–Use keywords in your H1 tag
d) Using keywords in the pages description–Use keywords in your description while defining your page content
e) Image Optimization- Optimize your Image tag, use ALT tag for describing your images to google
f) The length of the content-Work on length of your page or blog (use 750-800 words for the blog at least)
g) Duplicate content-Never use Duplicate or copied content on your website, if Google finds you guilty in this he may demote your blog or website for copying the content
h) Keywords in URL-Optimize your URL to look genuine. never leave URL uncustomized as www.xyz.com/john32?14lkjhhjgjhtff
i) The sitemap-use sitemap for your website to help Google crawl all your website properly
j) Robot tag- Always add robot.txt file to your website to let Google know which page is to be indexed and which not
OFF-PAGE SEO Optimization
Offpage SEO is what you have to optimize out from your website for your higher SERP. Off-page SEO, also known as off-site SEO, describes optimization techniques that can improve your ranking in search engine results pages (SERPs). These techniques, however, happen outside of your site and involve attracting links from other websites, shares on social media, and mentions across the web.
It consists of the following techniques:
⦁ Listing your business on local citation websites such as Sulekha, Justdial, Google my business, etc
⦁ Creating Do-follow backlinks with high referring Domains
⦁ Social Presence i.e make your promotion on Social media platforms such as Facebook, LinkedIn, etc
⦁ Posting your Advertisement on Classified websites such as olx etc