Content marketing

Content marketing

“Content is supposed to be the KING”

Without content any organization cannot work, they have to market fresh contents to target their customers from time to time. It is the content only upon which companies target their customers and content should be innovated from time to time according to preferences of the customers.

The content consists of three things:

Text
Images
Videos

Definition: Content is considered as the ‘Strategic Marketing Approach’ for creating, awaring and educating the terms of Product or Services to the customers so that they can consider it and take the next step in the marketing process.

TEXT: It is the written form of content where the customer has to read the content to know about any product or service.
IMAGES: It is in graphical format educating customers in and out about products or services. Images should attract the customer and he should be stimulated to buy a product.
VIDEOS: It is an animated graphical form which is marketing about product or services through animated visual representation. Using videos in content is not a new thing but describing and educating customers through videos has larger impact on the mind of the customers.
You can use videos to :

Share your views,

It can be testimonials,

You can describe your product,

It can be case studies and much more.

FEATURES OF CONTENT MARKETING

Educating customers about the Product or Services
It is an ongoing process which organization has to repeat several times
It is necessary to be done to retain customers
Content should be appealing and attractive at the same time
Content shouldn’t be only approaching to sell the product or services
Take a niche, and explore your content accordingly describing it.
ADVANTAGES OF CONTENT MARKETING

Help in getting leads for your business
Increase the chance of your website to be at the top as Google likes fresh content so if you feed well you automatically rank.
Help in increasing sales as by content the customers are knowledgeable about the product
Help in increasing Social media following as to get updates customers subscribes to you.
Content assists customers to make a correct decision.

WHAT ARE BLOGS

Blogs are the content that you write selecting any niche. It can be text, Images or Videos. Blogger is a person who writes Blog .The blog may vary from blogger to blogger. It can be a travel blog, food blog, technology-related blog or many more.

The blog is done for several purposes which may include :

Case studies: Blog may be created in several case studies.
Sharing views: Blog can be also done for sharing new experiences from time to time.
Product reviews: Blog may also be created for sharing opinions about newly used gadgets or other technology-related

Ques: What is the difference between Blogs and Vlogs?

Ans: Blogs are broader concepts than vlogs.

Blogs consist of text, images, and videos

Whereas Vlogs are related to videos content

only.

Ques: What are EBOOKS?

Ans: E-books are digital books in the form of text, images, and videos that can be accessed on digital devices such as computers and mobiles.

Online reputation management(ORM)

Online reputation management(ORM)

 

Online reputation management is managing your reputation online i.e on the Internet. In today’s world, a physical store isn’t much enough you need to take your reputation online and manage it wisely.

No matter what is the size of your business your customers are talking about your product. They are tweeting about your product and propagating your terms of service, so no business can skip management his online reputation.

Online reputation involves 3 steps :

1.    Monitoring: It is the process of monitoring your reputation online and in this phase every company needs to develop a listening habit. They need to monitor their reputation online on different platforms. Anyone cannot be present several places in one time, therefore there are various tools to assist the users in this monitoring purposes they serve different characteristics such as :

1. To know about your competition in the market

2. To know what your customers are liking in your product

3. To understand what sort of improvements you need to make in your products.

2)Prevention: It is the process of preventing your bad reputation in the market and for this you can follow these simple steps

a) Write blogs, Google love blogs, and fresh content so this may help your business to rank better and prevent bad reputation

b) Search for pages of your domain if available on various platforms such as on Namechk, you can check if your domain username is available on various platforms such as on Facebook, Instagram, Twitter, etc.

c) Turn on the Auto-Responders, when a customer is complaining you about any product so it should make sure that he gets the reply early so that he may know that a company knows its fault and is working on it.

 

3) Cleaning: It is the process of cleaning the damages done to your brand. In the case of this, we need to hire several business experts to manage our online reputation. In case of irrelevant comments, you can flag that comment and google may remove that irrelevant comment. Several business experts say trust is a perishable asset and it is hard to gain, making people respect your work is more important than online reputation management.

 

 

· Two out of three people see the Internet as the most reliable source of information about a person or a business 

· 70% of hiring managers have rejected a candidate because of something they found online (Cross-Tab)

· When looking for a local business, 97% of people read online reviews 

· Over 80% of reputation damage comes from a mismatch between the buzz and the reality 

Your online reputation is the confluence of every piece of information about you online. This information comes together to form an opinion on a person’s mind about you or your brand, whether positive or negative. The easier it is to find the information, the more of an impact it will have on your reputation. 

 

Lead Generation

Lead Generation

What is a lead

Today any business cannot survive without customers and leads. Every business needs a lead to growth in the market. So what is a lead and why is it so necessary?

Lead is any person who is interested in your business or services.

What is Lead generation

Lead generation is the process of generating leads or inquiries for the business.

Why is lead generation important

Lead generation is a basic need for the survival of a business in the long term

How can we generate Leads

There may be several methods to generate leads some of them are as under:

·      Social media– Social media is a place where all your customers reside nowadays so it may be a good method to generate an inquiry. Social media may include various platforms such as Facebook, Instagram, etc.

·      Email marketing– Email marketing is marketing through emails and it may also be used to generate leads for the business.

·      Search engine It is evident that today people search anything and everything on a search engine, it may include Google, Bing, etc.

·      Affiliate marketing– Affiliate marketing is listing your product on other websites, So, it can also be used to generate leads.

·      Word of mouth– It may also play a major role in the generation of leads locally.

Steps involved in the Lead generation process

· Offer– Giving offers is the first step in the process of lead generation. Every people today are looking for offers so if you can provide them one they may consider you.

            Offers may be such as giving physical products or Free seminars or Discount vouchers etc.

·      Landing page-A Landing page is a second step involved in the process after someone sees your offering it may click on your link and landing page will be the page where will he land. The landing page is a summary of your company on just one page. There may be two types of landing pages and that are- 

a) Squeeze page– It is a type of landing page where you yell about your offers and services briefly. It may include an embedded form from where a customer can reach you.

b) Warmup page- It is a page where you describe your company properly. It may include various services you offer.

 

 Conversion Rate optimization

Is generating a lead is only a solution? No, after generation of leads you need to convert their mind to take your product. If a company gets high leads but can’t convert them to take their services then it may be vain to generate leads.

You may need a proper team that can convert a lead into a conversion.

Now there may be two methods by which we can increase our sales and ultimately our profit and i.e

a) Expend more and bring huge traffic so in this case there may be a greater chance of sales. If 1000 person is visiting you it may be possible that around 100 people may take your product.

b) The second way in High conversion rate that means if 200 people also are visiting you can turn around 100 people’s minds to take your services and this may involve lesser expenditure than the first and this method is only called CRO i.e. Conversion Rate Optimization.

 

Types of Lead

There are two types of lead:

· Qualified leads

· Nonqualified leads

Qualified leads– It is the lead or the person that was searching for services like your offers. They have searched on the search engine about the keyword of your niche and from there they have got you. It is much easier to convert Qualified lead into a customer

Nonqualified leads– These leads are difficult to convert than Qualified leads because they weren’t searching for your service but they viewed your ad onto any platform such as social media or anywhere and from there they have reached us, In this case, the customer isn’t aware of you and services that we may offer but in Qualified the customer is already in the phase of Interested he just need to be converted on purchase from interested.

6 Ways To Grow Your Local Business With Digital Marketing

6 Ways To Grow Your Local Business With Digital Marketing

 

In the event that you have a nearby business, it’s essential to participate in advanced advertising to draw in progressively neighborhood customers. Numerous nearby organizations tragically believe they should just utilize online notices and different types of internet showcasing on the off chance that they have a business past their quick network. In any case, with online advertisement abilities these days, it’s simpler than any time in recent memory to target clients in your neighborhood assist them with finding out about your business. All things considered, there are explicit domains of computerized promoting that it’s essential to incorporate into a neighborhood business showcasing technique, and others to dodge. Nailing down techniques that can focus on those in your city ought to be a top need for your nearby business. Here are six different ways to develop your nearby business through advanced promoting.

 

Everything You Need To Know About 6 Ways To Grow Your Local Business With Digital Marketing.

 

  1. Facebook Ads

 

Since it’s strikingly simple to make an intended interest group in Facebook promotions by area, numerous neighborhood organizations use Facebook commercials. Notwithstanding, Yael Bendahan, an advanced showcasing strategist and permeability mentor, focuses on that the business pipe appended to the promotions should be change upgraded. “Facebook Ads can’t fix a terrible channel or offer – they will just enhance the outcomes you as of now have,” she noted. You’ll be squandering cash if your channel doesn’t change over. Test out various pipes on littler spectators, at that point make modifications before spending your whole promoting spending plan

  1. Youtube Commercials

 

YouTube Commercials can likewise catch your intended interest group. Truth be told, Aimee Tariq, COO of WebMetrixGroup, shares that “YouTube ads are the best type of paid traffic promoting in light of the fact that it uses the web crawler history of the client with google AI.” Even better: it’s prescribed over Google, on the grounds that the AI makes the message to a warm group of spectators at a small amount of the expense of google Adwords. Definitely, that implies a higher ROI for your business.

 

  1. Instagram

 

Instagram is another perfect spot to associate with clients close to you, utilizing highlights, for example, area labels and hashtags by your city or state. From that point, you can message potential clients with enormous followings and offer a free item or administration in return for an Instagram post or story. Haley Jean Marie, the originator of media showcasing and content creation organization The Salt Influence, likewise prescribes utilizing Instagram to connect with and bolster other neighborhood organizations. “Truly, it’s internet-based life,” she reflects. “Be that as it may, we have to ground internet based life once again into the human experience – being bona fide and making associations with different organizations via web-based networking media will help grow a credible network.” To begin, plug in your city in the ‘areas’ tab and see which independent ventures spring up.

 

  1. Search engine optimization

 

Connecting via web-based networking media through the previously mentioned three commercial sorts positively assists with SEO, however, it reinforces your business’ web nearness much more by advancing your site. Cyle Patnode is the originator of Your Online Advisors and works in helping organizations rank well in their neighborhoods. “Consistently post on your Google My Business page and totally round out the data area inside your Google My Business dashboard,” Patnode suggests. “These two basic activities, notwithstanding actualizing a google audit methodology, can put your business on the principal Google results page.” The higher your page positions on the Google results page, the higher the possibility of neighborhood clients getting some answers concerning your business.

 

  1. Content Marketing

 

Content showcasing can likewise help with SEO positioning. Used to portray adding blog entries to your organization’s site to rank higher, this substance is an incredible spot to speak to your neighborhood clients. For instance: on the off chance that you run a skincare organization and you’re situated in Scottsdale, tailor the substance to ensuring your skin in the Arizona heat. Along these lines, catchphrases around skincare, Scottsdale, and Arizona will rank you higher. Think of blog themes that explicitly answer your objective client’s issues and questions. Alina Petrov of Semrush exhorts, “making content with no comprehension of what works for your crowd and your image is an exercise in futility and assets.”

 

  1. Email Marketing

 

At last, captivating in email promoting is an extraordinary method to keep your present clients returning. There are various innovative approaches to construct an email rundown of your clients. On the off chance that your neighborhood business is a physical store, Pam Neely of GetResponse prescribes having a tablet for clients to type their email into instead of an information exchange sheet to conciliate any difficult to-understand penmanship. Different thoughts incorporate facilitating occasions in your general vicinity and adding participants’ messages to your mailing rundown, or soliciting to email their receipt rather from printing it.

 

Concentrating advertising endeavors on these six roads will have more clients getting through your front entryway – or onto the landing page of your site – in the blink of an eye.

 

 

 

Email Marketing and its uses

What is EMAIL Marketing?

Email marketing is promoting your business through emails. Email marketing is the act of sending a commercial message, typically to a group of people, using an email feature.

Email marketing continues to be one of the simplest and most effective methods of marketing your business online.

There are two types of marketing emails and they are engagement emails and transactional. Simply put, engagement emails are more about storytelling, while transactional emails are directly related to making and closing sales.

Email Marketing Is Crucial To Your Business. Learn Why!

  • Email drives conversions
  • The email has a larger reach and an easy to get started.
  • Low costs
  • It can increase traffic to your website
  • Email marketing is easy to track and measure
  • You can increase brand awareness through email marketing
  • Additional traffic
  • Saves time

 

Email Marketing Tools Is Bound To Make An Impact In “If you don’t have a solid email marketing strategy, then you hate money”Your Business. A suite of tools that enables a marketer to do all their email marketing end-to-end.
Moreover, it helps you split-test campaigns and measure ROI with clear metrics.
You can even observe in real-time how the campaign is performing with the solution streaming key metrics as they happen.
This allows you to change the campaign at once for a better outcome.

Some Email Marketing tools are:

  • Mail Chimp
  • ConvertKit
  • Target Hero
  • Cake Mail
  • BombBomb
  • Mailjet
  • AWeber
  • Zoho Mail
  • Pinpointe
  • GetResponse
  • HubSpot
  • ConvertKit

Wondering?

How To Make More Email Marketing Services By Doing Less
How To Make Email Marketing Services
How To Improve At Email Marketing Services
How To Get A Fabulous Email Marketing Services On A Tight Budget

Well, we have an answer to all your questions, Let’s find out,

Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc.
It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.

How to do Email Marketing:

  • Build a Targeted Email List
  • Know Your Goals
  • Know Your Audience
  • Use Your Subject Line and
  • Use Technology Wisely
  • Analyze the campaign and see why it hasn’t worked, Try to re-target with some modifications

How To Get A Fabulous Email Marketing Services On A Tight Budget:

There are plenty of marketing tactics you can make use of that, won’t blow your marketing budget

Services                                                                        Monthly Pricing               Number Of Emails            Free Trial                        Rating

Pabbly Email Marketing                                                                $29                            5000                                Yes                               4.9/5.0
MailGet                                                                                              $29                            5000                                Yes                               4.8/5.0
SendinBlue                                                                                       $21                             40,000                             Yes                               4.2/5.0
Moosend                                                                                            $10                            5000                                 Yes                               4.4/5.0
MailChimp                                                                                        $999                          50,000                             Yes                               4.5/5.0

 

Businesses today invest thousands of dollars in email marketing, by hiring costly services that display tons of features
(many of which may be useless for you) and assure you the highest ROIs.

But the same level of success can be derived from low-cost email marketing services too, as they also have all the necessary features required for a successful email campaign. Networking is key. After all, it’s one of the fastest, easiest and most effective ways to build meaningful relationships that can help grow your
business.
If you haven’t already, then you need to join face-to-face networking groups in your community like your local Chamber of Commerce.
You have lots of things to invest your time and money in when you start a new store, from your theme and extensions to necessary fees like shipping and packaging.
You probably recognize the importance of marketing but aren’t sure how to do it without blowing your limited budget out of the water.

Luckily, the increased availability of free or inexpensive tools and resources have made it easier than ever for store owners to do online marketing without
impacting the budget they’ve already set for the rest of their store’s needs.
To get started with your cost-effective marketing plan, the first thing you should do is consider what your most immediate need or goal is
.Look for marketing methods that will help you directly achieve this goal
If you haven’t done any marketing before, you’ll probably need to do a little research to learn what methods are available for you to use.
There are often quite a few ways that you can increase traffic to your store, boost spending, and so on, but not all of them will be viable or cost-effective.

“If you don’t have a solid email marketing strategy, then you hate money”

The features in an email marketing application can create opportunities to find new leads and convert them into customers. There are a lot of options when choosing one of these platforms so it helps to assess their functions to find the best fit for your needs.

Want More Money? Get Email Marketing Services from Virtualsure

A Better Email Marketing Services
Less cost
Turn Your Email Marketing Services Into A High Performing Machine
The A – Z Of Email Marketing Services

Social Media Services by virtualsure

Social Media

What is Social Media

Social Media Services by virtualsure

Social Media is a platform where today all happening are taking place. From Branding to Customer engagement so if you don’t have a social media account you are slow movers in this fast world. Human nature by default has been programmed to be socially active to a certain extent. Some people are more active, while others are less so!

However, people have always been looking for ways to connect and network with each other. And, in this age of digitization, people have found ways to be socially active on the internet, which is possible with the advent of the numerous social networking platforms and apps.

Now, even relationships begin, grow and end on social media. People no longer need a personal handshake or face-to-face meeting.

Top Social Media Sites :
Facebook
Instagram
Whatsapp
Twitter
Snapchat
Pinterest
LinkedIn
Telegram
Reddit
Youtube
and even more
Our 2017 social report showed 40% of internet users were most likely to use social networks to keep in touch with what their friends were doing, making this the top reason for social media use on a global scale.

But according to our latest statistics, internet users are now almost as likely to visit social platforms to keep in touch with friends as they are to stay informed on current news or events.
Why do we use Social Media?
Basically, there is not a single reason it depends upon the user to user. But some of them can be :
Filling up spare time
To keep ourselves updated about the happenings
To share our views on Social cause
To share Photos and Videos with others
Business purposes such as Branding, Marketing, Advertising, etc
To find funny and entertaining and engaging content
and much more reason could be there

Most B2C companies have been successfully utilizing social networking platforms to grow their businesses for a long time. Given the popularity of online social networking, there’s a huge scope for B2B companies to leverage social networks too.
B2B companies need to use social networking platforms to understand their potential customers. This can help them target the right people at the right time. However, each social media platform is very different and serves different purposes. So you need to understand the best B2B social networks individually in order to grow and expand your business.
In fact, only 53% of small businesses say they actively use social media. The rest? They claim they don’t have the bandwidth, resources, time, money or energy.
. As a small business, running the day to day can leave you feeling stretched thin.
Add to that the overwhelm of marketing your business and you have the makings of a meltdown.
In fact, only 53% of small businesses say they actively use social media. The rest? They claim they don’t have the bandwidth, resources, time, money or energy.

And I get it. As a small business, running the day to day can leave you feeling stretched thin.
Add to that the overwhelm of marketing your business and you have the makings of a meltdown.
Find someone who can help create graphics that match that essence. Create captivating and professional visuals that represent you and your business.

There are so many people who can help you with this process — and you’ll be able to find someone regardless of what your budget is and that is we do In the social media world, relationships are everything.
Whether you’re on LinkedIn building your professional network or responding to your tweets — it’s important to set aside some time to connect with like-minded professionals
Social Media Advantages for Business:
Social media posts drive targeted traffic.
Using social media for business boosts your site’s SEO.
An active social media presence builds relationships with your audience
Social media ads allow targeting and retargeting.

Search Engine Optimization(SEO)

Search Engine Optimization(SEO)

What is Search Engine Optimization (SEO)

Search Engine Optimization(SEO)
SEO also is known as Search Engine Optimization is a process or a technique to optimize your website content to rank at the top of Search engines when the user searches for a keyword, search engine show indexed data in descending order considering many things like DA, PA, Quality Backlinks especially Do-follow links.
Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
One key step in relevancy is to make sure that a website includes content that matches the terms searchers would use to find the site.
Popularity, on the other hand, is measured by how many other websites, social pages, and hosted articles link into the site.
If the site has relevant keywords that are properly placed and it has many other sites that link into it then the site will earn higher placement in search results.

What are DA and PA

 

DA stands for ‘Domain Authority’ and PA stands for ‘Page Authority’
Generally, your website DA should be 30+ and PA should be 40+, then only your website becomes appealing in eyes of search engines in the right way having the authority to rank you from others.
Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines.
Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines.
How to check my website DA and PA
That’s simple, just go to Google search and enter ‘check DA PA’.There will be numerous list of website to check it now, click on any website and then enter your website domain
example: “www.xyz.com” and hit enter and here it is
List of some websites to check your DA and PA(.com)
⦁ seoreviewtools
⦁ smallseotools
⦁ bulkdachecker
⦁ websiteseochecker

Why SEO(Search Engine Optimization) is needed

It is generally seen that when anyone goes to buy any product or services, he first google it to find the relevant product and services selling the company in the market, which makes it easy to select the best one from several options. A user mostly clicks on the first or second websites that will convert him to a potential buyer. So to rank on top of SERP(Search Engine Result Programme) he needs to do SEO of his business appealing the buyer to click on his link and to convert him to sell his product and services. Firstly websites need to develop Authority by creating high-quality do-follow backlinks that serve as a vote for that business to recommend a search engine as a valid result for that keyword. Generally, he will be required to do SEO(on-page optimization and off-page optimization) and track his results by Analytics
SEO types/Types of SEO(Search Engine Optimization)
There are two types of SEO:
⦁ ON-PAGE SEO
⦁ OFF-PAGE SEO

ON-PAGE SEO Optimization

On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
On-page optimization is the first and foremost step in SEO. It refers to optimizing website and content for a targeted keyword. The key techniques for the same include proper keywords and headings, ensuring content quality and paying attention to several other technical factors. On-page optimization not only increases the complete readability of your website (by the search engines) but also provides a better rank in the search engines
Download Plugin “Yoast SEO” and install it in your WordPress website and activate it
a) Keywords in the title tag. -Use keywords in your title tag
b) Keyword in meta description tag-Use keywords in your meta tag/description tag
c) Keyword in H1 tag–Use keywords in your H1 tag
d) Using keywords in the pages description–Use keywords in your description while defining your page content
e) Image Optimization- Optimize your Image tag, use ALT tag for describing your images to google
f) The length of the content-Work on length of your page or blog (use 750-800 words for the blog at least)
g) Duplicate content-Never use Duplicate or copied content on your website, if Google finds you guilty in this he may demote your blog or website for copying the content
h) Keywords in URL-Optimize your URL to look genuine. never leave URL uncustomized as www.xyz.com/john32?14lkjhhjgjhtff
i) The sitemap-use sitemap for your website to help Google crawl all your website properly
j) Robot tag- Always add robot.txt file to your website to let Google know which page is to be indexed and which not

OFF-PAGE SEO Optimization

Offpage SEO is what you have to optimize out from your website for your higher SERP. Off-page SEO, also known as off-site SEO, describes optimization techniques that can improve your ranking in search engine results pages (SERPs). These techniques, however, happen outside of your site and involve attracting links from other websites, shares on social media, and mentions across the web.
It consists of the following techniques:
⦁ Listing your business on local citation websites such as Sulekha, Justdial, Google my business, etc
⦁ Creating Do-follow backlinks with high referring Domains
⦁ Social Presence i.e make your promotion on Social media platforms such as Facebook, LinkedIn, etc
⦁ Posting your Advertisement on Classified websites such as olx etc

Online reputation management(ORM)

Online reputation management(ORM)

 

Online reputation management is managing your reputation online i.e on the Internet. In today’s world, a physical store isn’t much enough you need to take your reputation online and manage it wisely.

No matter what is the size of your business your customers are talking about your product. They are tweeting about your product and propagating your terms of service, so no business can skip management his online reputation.

Online reputation involves 3 steps :

1.    Monitoring: It is the process of monitoring your reputation online and in this phase every company needs to develop a listening habit. They need to monitor their reputation online on different platforms. Anyone cannot be present several places in one time, therefore there are various tools to assist the users in this monitoring purposes they serve different characteristics such as :

1. To know about your competition in the market

2. To know what your customers are liking in your product

3. To understand what sort of improvements you need to make in your products.

2)Prevention: It is the process of preventing your bad reputation in the market and for this you can follow these simple steps

a) Write blogs, Google love blogs, and fresh content so this may help your business to rank better and prevent bad reputation

b) Search for pages of your domain if available on various platforms such as on Namechk, you can check if your domain username is available on various platforms such as on Facebook, Instagram, Twitter, etc.

c) Turn on the Auto-Responders, when a customer is complaining you about any product so it should make sure that he gets the reply early so that he may know that a company knows its fault and is working on it.

 

3) Cleaning: It is the process of cleaning the damages done to your brand. In the case of this, we need to hire several business experts to manage our online reputation. In case of irrelevant comments, you can flag that comment and google may remove that irrelevant comment. Several business experts say trust is a perishable asset and it is hard to gain, making people respect your work is more important than online reputation management.

 

 

· Two out of three people see the Internet as the most reliable source of information about a person or a business 

· 70% of hiring managers have rejected a candidate because of something they found online (Cross-Tab)

· When looking for a local business, 97% of people read online reviews 

· Over 80% of reputation damage comes from a mismatch between the buzz and the reality 

Your online reputation is the confluence of every piece of information about you online. This information comes together to form an opinion on a person’s mind about you or your brand, whether positive or negative. The easier it is to find the information, the more of an impact it will have on your reputation. 

 

What is web analytics

 Web Analytics

Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages.

Analytics platforms measure activity and behavior on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not.

Businesses use web analytics platforms to measure and benchmark site performance and to look at key performance indicators that drive their business, such as purchase conversion rate.

  • Web analytics is necessary which every business should undertake because along with social presence analytics are important to analyze, are they generating desired revenue what all strategies they need to take by observing their customer buying behavior. Google Analytics is 

the ‘standard’ website analytics tool, free and widely used

  • Piwik – an open-source solution similar in functionality to Google and a popular alternative, allowing companies full ownership and control of their data
  • Adobe analytics- It is a highly customizable analytics platform (Adobe bought analytics leader Omniture in 2009)

·        

· Why do we need web analytics?

· As the name implies, web analytics analysis. … Knowing how to interpret analytical data can provide you with a much better understanding of both your users and your website. Getting to know how your visitors use your site and what they want from it is crucial to developing a successful online strategy

 

Why web analytics is important?

 

· Get to know your visitors well and observing their buying behavior

· It helps in SEO.

· Know your best content and work accordingly

· They help us to build strategies for future business.

 

Some of the tools of web analytics are :

· Woopra

· Crazy egg

· Chartbeat

· User testing

· Clicky

 

What is Google Analytics?

 

Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic.

Even though “web analytics” sounds like a very small area of your digital presence, the implications of Google Analytics are huge.

This is because, for most companies, your website serves as a hub for all of your digital traffic. If you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey

 

 

Digital marketing agency

Web Development and Management

Web Development and Management

web development by Virtualsure

Web development is also known as website development.

Web development broadly refers to the tasks associated with developing websites for hosting via intranet or internet. The web development process includes web design, web content development, client-side/server-side scripting, and network security configuration, among other tasks.

Web development itself and how it is done has changed greatly over the years, but one thing has remained the same: web development is about creating applications that run in a web browser.

It’s difficult to understand what web development is if you don’t have at least a general idea of how the web works.

Some things have changed over the years, but the basic functionality of the web and its underlying technologies have mostly remained the same.

Web development is the first step to your online presence. If you have your physical store but not a Virtual one then you may lose some of your potential customers, once there was a time when the physical store was enough but nowadays your customers are online and it is the best way to engage them web development simply means you are ready to take more business.

 

Who is a web developer?

A web developer is a programmer who creates programs and applications for the World Wide Web. A web developer knows how to build a website from the bottom up: they can create custom code to accommodate your unique needs, developing everything from the site layout to features and functions on the webpage.

 

 Web Design: In simpler words, it is the process of gathering ideas and artistically arranging and executing them by certain principles for a detailed purpose. It is the parallel process of creation to present the content on electronic web pages.

 Web Content: Web content is one of the main reasons that individuals come to your webpage. It is the textual-visual content that runs as a part of user experience on the website. It includes Images, Sounds, Videos, and Animations as well.

Now with web development, a company also needs to hire an online strategist to manage their online day to day business.

 Expand the usefulness With Custom Packages

Readymade Ecommerce platform builders, for example, GroceryNcart, shopieeshop, and so on accompany extra highlights that you can execute as additional items.

The advantage of these highlights is that you can modify your web-based business site according to your prerequisite. This is by a long shot the speediest and most effortless approach to make a hearty readymade suit all your business needs. Transforming your fantasy web-based business startup into reality doesn’t get less difficult than this.

You can add more highlights to your store site whenever you need it. You can customize your store easily.

The readymade adaptations accompany all the fundamental highlights preinstalled in the bundle. Be that as it may, if your specialty or business objectives require more highlights, you can include the same at a reasonable cost.

from site design to social media and everything in between, managing your web presence is integral in today’s market. There are several reasons why you need a strong online presence it reinforces your brand, boosts your marketing efforts, and most importantly, helps you connect with your customers.

 

 

 

Virtualsure services

What is Digital Marketing and why Digital Marketing

What is Marketing?

Marketing is a process of displaying and advertising a company’s product in the best possible manner.

Marketing is of two types;

Physical Marketing

Virtual Marketing(Digital Marketing)

About Virtualsure

Digital Marketing

Digital Marketing is a marketing technique that involves the usage of digital media such as the Internet and wireless medium for Awareness, Consideration, Purchase, and Loyalty of a product and company.

It involves:

Mobile marketing
Email marketing
Affiliate marketing
Pay per click transaction
Social media marketing
Search engine optimization
Google ad-words
Content marketing

Online Reputation Management

Website marketing
Digital Marketing is preferred by its ability to target mass people in a personalized manner

Mobile marketing: It is a process of marketing through mobile via MMS, SMS, emails, social media, etc.
Email Marketing: It is an activity of sending mails or commercial messages to many people via emails.

Affiliate Marketing: Running of an advertisement on any other platform to enhance sales.
Pay Per click transactions: In this advertiser pays every time his ads are being clicked.
Social Media Marketing: It involves the sharing of advertisements over social platforms to gain more customers.
Search Engine Optimization: It is a process of optimizing your website according to the keyword to rank our website at the top, this process is referred to as Organic results.
Google Ad-words: It is a method in which we pay google some amount to rank our websites at the top, it is referred to as Inorganic results.
Content Marketing: Providing content to users in the form of videos, text, images, etc. to make them aware or interested in the product.
Website Marketing: It is a process of using the Internet to market your business. It includes a search engine, emails, blogging, etc.
For example, Adidas company need to sell their shoes and they want to marketize their product digitally for this company need to hire a digital marketer who can optimize their website according to the keyword searched by the user for this SEO is required. They can go for affiliate marketing as well, they can run there ads on social networking websites and can gather traffic from there also.

Advantages and Disadvantages of Digital Marketing

Advantages:

The targeted audience can be reached
Cost-effective
Online Sales
Internet marketing results can be measured
Disadvantages:

Campaigns are very easy to copy
Illiterate people cannot be reached
Difference between Traditional and Digital marketing

Traditional-It was quite expensive
Digital- It is cheaper as compared to traditional.
Traditional- It involves usage of newspaper, televisions, etc
Digital – It involves Digital medium such as the internet and wireless technology.
Traditional- It was one way only
Digital- It is two-way buyer can share, respond and act to it
Traditional – The reach was nationwide only
Digital -The reach here is Global or International
Traditional -Bigger brands can afford Global reach only
Digital – Reaching global is common.

Traffic Acquisition Channels
Search Engine
Display Advertising
Social Media
Affiliate marketing
Email marketing

Ques} How can you represent your website at the top when searching for a keyword by a user?
Ans} You can represent your website at the top in two ways:
a) Search engine optimization: By optimizing your website according to the keyword, you can rate your website at the top on search engine by using ‘Keyword Planner Tool’. It is an ‘organic way’ in which we are not required to pay any amount.
b)Google Ad-words: If we cannot optimize our website, then by google ad-words we can rank our website at the top by paying some amount to Google. It is ‘inorganic way’ in which we have to pay some amount to Google

Seo Virtualsure

Why Digital Marketing?

What Digital exactly means?

Being into Digital nowadays means having a foothold in Industry. India is moving Digital so why don’t your business should be?

We are here to help you out and expand your business by propagating your business concepts on the Internet.

Going digital means that you fully understand how your audience uses technology to access what they need, at the right time. It means showing the right thing just in time, rather than just in case

What Digital Agencies Do?

A digital enterprise is an organization that uses technology as a competitive advantage in its internal and external operations. As more business processes, products and business models are transformed by digitized information, the term will continue to evolve. Digital teams are responsible for developing, testing, and implementing a strategy to reach and engage target audiences through digital channels like web, mobile, and social. Digital Agency is what corporates need but there is less supply to it. Here we try to do what the corporate sector exactly needs.

Need us?

We are just a click away virtualsure.in

Benefits of DIGITAL MARKETING

Removal of Black Economy
When the transactions are made digitally, they can be easily monitored.
Increase in Revenues.
Customer Orientation is easy.
Marketing is broader in Digital platforms

 

Thanks for reading our blog 

For more info and Digital content visit us virtualsure.in