“Content is supposed to be the KING”
Without content any organization cannot work, they have to market fresh contents to target their customers from time to time. It is the content only upon which companies target their customers and content should be innovated from time to time according to preferences of the customers.
The content consists of three things:
Definition: Content is considered as the ‘Strategic Marketing Approach’ for creating, awaring and educating the terms of Product or Services to the customers so that they can consider it and take the next step in the marketing process.
TEXT: It is the written form of content where the customer has to read the content to know about any product or service.
IMAGES: It is in graphical format educating customers in and out about products or services. Images should attract the customer and he should be stimulated to buy a product.
VIDEOS: It is an animated graphical form which is marketing about product or services through animated visual representation. Using videos in content is not a new thing but describing and educating customers through videos has larger impact on the mind of the customers.
You can use videos to :
Share your views,
It can be testimonials,
You can describe your product,
It can be case studies and much more.
FEATURES OF CONTENT MARKETING
Educating customers about the Product or Services
It is an ongoing process which organization has to repeat several times
It is necessary to be done to retain customers
Content should be appealing and attractive at the same time
Content shouldn’t be only approaching to sell the product or services
Take a niche, and explore your content accordingly describing it.
ADVANTAGES OF CONTENT MARKETING
Help in getting leads for your business
Increase the chance of your website to be at the top as Google likes fresh content so if you feed well you automatically rank.
Help in increasing sales as by content the customers are knowledgeable about the product
Help in increasing Social media following as to get updates customers subscribes to you.
Content assists customers to make a correct decision.
WHAT ARE BLOGS
Blogs are the content that you write selecting any niche. It can be text, Images or Videos. Blogger is a person who writes Blog .The blog may vary from blogger to blogger. It can be a travel blog, food blog, technology-related blog or many more.
The blog is done for several purposes which may include :
Case studies: Blog may be created in several case studies.
Sharing views: Blog can be also done for sharing new experiences from time to time.
Product reviews: Blog may also be created for sharing opinions about newly used gadgets or other technology-related
Ques: What is the difference between Blogs and Vlogs?
Ans: Blogs are broader concepts than vlogs.
Blogs consist of text, images, and videos
Whereas Vlogs are related to videos content
Ques: What are EBOOKS?
Ans: E-books are digital books in the form of text, images, and videos that can be accessed on digital devices such as computers and mobiles.